An Idea About College

The same son I reference below (I only have one!) is in the midst of selecting a college. We've done all of the homework, visits, talks with baseball coaches and pretty much everything else involved in choosing the next step. Now it comes down to the gut check -- what feels right. The same can be said for selecting the big idea. You can do the right research, hold myriad brainstorms, test the ideas -- and it still pretty much comes down to the gut. Even in the business setting, you have to ask "what feels right?" If you're sure that you have done all the homework, many more times than not, you'll find the right answer waiting for you. Trust yourself.